/ Shaer, the gluten-free food brand, has launched a new, more sustainable packaging on the market. To communicate this new direction, it has decided to produce a short animation to explain the innovations introduced. Artefice Group, the agency that coordinated the project, with art direction by Tommaso Terruzzi and copywriting by Matteo Daffi, created a team consisting of the illustrator Federico Epis, animator Davide Pagliardini, and sound designer Enrico Zavatta to realize this project.