/ Adidas launched in Italy the new model ZX 2K Boost, and to do that they chose 3 famous italian rappers: Charlie Charles, Marracash and Fabri Fibra.

I have been asked to work on the pictures, adding the copy with an original lettering which recalls the softness of this particular model of shoes. So I chose to draw some round and sinuous lettering, with a treatment similar to the shoes’ sole, integrating them with the personalities.